Naming my company, however, proved to be a lot harder than I thought it would be. I didn’t want a name particularly associated with baby products or with greeting cards in case that proved limiting in the future.
I’d been mulling it over for a while when, on the same day my Dad ‘phoned me up and said “why not call it Chiggs?” and Andy, my husband came home from work and said “we could always call the company Chiggs“.
So why did they both suggest the same name? Well, ‘Chiggs’ is my childhood nickname- it’s the name my Mum and Dad have called me as long as we can remember. So long, in fact, that they can’t remember why they started calling me Chiggs in the first place!