More new mums are opting to breastfeed but very few stick at it for long enough, according to the latest UK figures from the NHS (2010 Infant Feeding Survey). A poll of more than 10,000 women was taken, showing that 81 in every 100 start breastfeeding, (up from 76 in 2005). However, after one week fewer than half of all new mothers are still exclusively breastfeeding. The commentary to go with the study says that new mums are facing the same common reasons for stopping breastfeeding- problems with the baby rejecting the breast or not latching on properly, having painful breasts or nipples and feeling that they had ‘insufficient milk’.
In other breastfeeding news, there has been rather a lot of discussion on various social media platforms about a new breastfeeding dolly for little girls that has come on the market. Called the ‘breast milk baby’, the doll comes with a little top for a child to wear which has a couple of little flowers on the front which are used to nurse the doll. The doll then needs winding properly or it wails. And the point that has caused most controversy? The doll costs a whopping $89!
) over the last 6 years of running my own business, so I’ll be making a few blog posts about anything I come across that may be of help or interest to other small business owners. They’ll be grouped together under a new category- something along the lines of ‘hints and tips for small businesses’ unless I can think of anything snappier!