..aka a facebook page for business. Now, I’m no business guru, but have learned the odd thing (sometimes very odd ) over the last 6 years of running my own business, so I’ll be making a few blog posts about anything I come across that may be of help or interest to other small business owners. They’ll be grouped together under a new category- something along the lines of ‘hints and tips for small businesses’ unless I can think of anything snappier!
A business facebook page is really easy to set up- if you go to any other facebook business page, underneath the information, about, likes etc listed on the left hand side is a category ‘create a page’- click on this and follow the instructions through! Make sure you fill in the ‘about’ section, and have a link to your website (if you have one) near the beginning of your paragraph, so visitors to your page can see it at a glance without clicking on the ‘more’ button. The same thing applies to the ‘info’ section, this is a great place to really tell people about yourself and your business. Don’t forget to add photos if you can, they will appear in a row under the name of the page and will make your page pretty.
So far so good- and now for the hard part, attracting ‘likes’. You can just use your personal profile page to ask people to ‘like’ your page- friends and family in particular may well be willing to help out spread the word about your business. When trying to reach a larger audience, however, it’s not really enough just to ask people to like your page- you have to give them a reason (such as discount codes if you sell stuff) or make your page appealing- plenty of (though not too many!) interesting and relevant posts, and interaction with people is a good start. It’s not easy- heck, I’ve had a business page for Chiggs Wheels for yonks and I only have a couple of hundred ‘likers’, but it’s fun to do, and the only cost is in your time- so a great place to begin for start-up businesses who are watching the pennies!
For content I comment about Chiggs Wheels, and anything happening in the business like changes to the Chiggs website or new stockists. I also want to use the page to help Chiggs Wheels stockists, so I have ‘liked’ their facebook business pages, and will share their posts on the Chiggs Wheels page eg if they have sales, discount codes, are attending any events etc.
I also have this blog feeding onto my business facebook page, so that this blog post about facebook for business will automatically appear on my business facebook page, with a link back to the Chiggs blog. A case of social media literally making you go round in circles!
Feel free to come and have a look at the Chiggs Wheels Facebook Page, and leave a comment to say hello!