Posts Tagged ‘blog’

Buy British Day

Friday, October 3rd, 2014

Friday the 3rd of October sees the very first ‘Buy British Day’.

You can follow the #buybritishday hashtag on social media to find out more about the campaign and connect with british businesses you may want to buy from!

Buy British Day

As regular blog readers will know, Chiggs is very proud that Chiggs Wheels are all printed and handfinished in the UK. Our printers are a lovely Lancashire based family business, and our envelopes, cellophane wrappers and even the sticky pads we use to hand-embellish our cards with are all made in Yorkshire.

So ‘Buy British’ today! The full range of Chiggs Wheels- Baby Feed Wheels, Baby Medicine Wheel and Get Well Wheels- are available from the shop on the Chiggs website, and our cards can also be bought from our stockists -have a browse on the stockist page to find a Wheel near you!

If you’re a retailer who would like to join the British revolution, Chiggs Wheels are all available to trade at wholesale prices, or we can send you a trade price and terms by email if you fill in the trade enquiry form.

From empty slots to pop-up shops

Friday, June 28th, 2013

No-one can miss the increasing number of empty, shuttered-up shops on our High Streets. Even here in Harrogate- a town previously renowned as being ‘recession proof’ we have the largest number of empty shops around town that I have seen since moving here 12 years ago, with both Independent and household name businesses closing.

Are people spending less on the High Street and more online?

Are business rents and rates too high for the smaller independent shops to afford?

Are parking costs putting people off, driving people to drive to out-of-town shopping malls where parking is free?

Here at Chiggs we practice what we preach, and really try to shop at our local independent retailers- buying meat from the butcher; fruit and veg from an excellent, knowledgeable greengrocers right in the centre of Harrogate; cards and presents from the gorgeous Magpie Greetings  (where Baby Feed Wheels and Get Well Wheels are also available!); and last December we held Holly’s birthday party at Pots 2 Go ceramic cafe in town (also a Chiggs stockist!)

Various initiatives have been started to try to help independent businesses. Mary Portas was appointed by the Government to lead a review into the future of Britain’s high streets (as mentioned previously on the Chiggs blog )- her recommendations generated many column inches in the newspapers- and the annual Independent Retailer Month will again be running throughout the month of July.

Pop-up shops have also started, well, popping up- taking over empty retail units on short term leases. While providing some rent for the landlord and filling an empty shop, albeit temporarily, pop up shops also give entrepreneurs an opportunity to try out their business model without  a huge outlay and tying themselves into the financial commitment of a long lease agreement.

Pop Up Britain (part of Start Up Britain) has recently opened a flagship pop-up shop on London’s famous King’s Road.  The outlet will offer short-term opportunities to start-ups and micro businesses from all over the country over a 12 month period. The fabulous news is that Chiggs stockist Hello Baby Gifts has been selected from over 800 applicants to have a shop, and will be taking their gorgeous baby gifts, hampers and nappy cakes (and of course Baby Feed Wheels!) to Kings’ Road in the first 2 weeks of August.

Great service whatever the weather

Thursday, January 24th, 2013

Two blog posts in two days- once I get going there’s no stopping me! I wanted to share a lovely email that came through on Tuesday

Harrogate Postman making his way through the snow on The Stray!

Dear Chiggs
 
My order arrived safely yesterday despite the nasty weather.  Great service.  Thank you

Well, firstly, it’s an absolute pleasure, we take customer service very seriously here at Chiggs, (both for customers buying Chiggs Wheels through the Chiggs online shop, and our trade and wholesale customers buying Chiggs Wheels to sell through their shops!)

Secondly, what a super email to receive- I do appreciate our happy customer taking the time to send us such a lovely message.

And thirdly, well done to the Royal Mail Posties, too! We’ve had some pretty heavy snowfalls here in North Yorkshire over the last couple of weeks, and yet here at Chiggs HQ we haven’t missed a single delivery, even on Monday when the schools here were all closed for a “snow day”, our postman delivered (although not wearing his customary shorts on that day, I noticed!)

Social media makes me go round in circles…

Friday, February 17th, 2012

..aka a facebook page for business. Now, I’m no business guru, but have learned the odd thing (sometimes very odd 🙂 ) over the last 6 years of running my own business, so I’ll be making a few blog posts about anything I come across that may be of help or interest to other small business owners. They’ll be grouped together under a new category- something along the lines of  ‘hints and tips for small businesses’ unless I can think of anything snappier!

 A business facebook page is really easy to set up- if you go to any other facebook business page, underneath the information, about, likes etc listed on the left hand side is a category ‘create a page’- click on this and follow the instructions through! Make sure you fill in the ‘about’ section, and have a link to your website (if you have one) near the beginning of your paragraph, so visitors to your page can see it at a glance without clicking on the ‘more’ button. The same thing applies to the ‘info’ section, this is a great place to really tell people about yourself and your business. Don’t forget to add photos if you can, they will appear in a row under the name of the page and will make your page pretty.

So far so good- and now for the hard part, attracting ‘likes’. You can just use your personal profile page to ask people to ‘like’ your page- friends and family in particular may well be willing to help out spread the word about your business. When trying to reach a larger audience, however, it’s not really enough just to ask people to like your page- you have to give them a reason (such as discount codes if you sell stuff) or make your page appealing- plenty of (though not too many!) interesting and relevant posts, and interaction with people is a good start. It’s not easy- heck, I’ve had a business page for Chiggs Wheels for yonks and I only have a couple of hundred ‘likers’, but it’s fun to do, and the only cost is in your time- so a great place to begin for start-up businesses who are watching the pennies!

For content I comment about Chiggs Wheels, and anything happening in the business like changes to the Chiggs website or new stockists. I also want to use the page to help Chiggs Wheels stockists, so I have ‘liked’ their facebook business pages, and will share their posts on the Chiggs Wheels page eg if they have sales, discount codes, are attending any events etc.

I also have this blog feeding onto my business facebook page, so that this blog post about facebook for business will automatically appear on my business facebook page, with a link back to the Chiggs blog. A case of social media literally making you go round in circles!

Feel free to come and have a look at the Chiggs Wheels Facebook Page, and leave a comment to say hello!