Posts Tagged ‘Baby Feed Wheel’

Keep the customer satisfied

Friday, July 2nd, 2010

We’ve been selling Chiggs Wheels since 2005, so have plenty of  knowledge of how challenging it can be to get visitors to your website or into your shop! I’m sure that those of you running a shop, be it online or ‘bricks and mortar’ will agree that it makes sense, then, to give those visitors the ‘complete’ customer experience- make them happy and (heck, why not) increase the amount they spend with you.

For example, if a retailer sells presents for a new baby, or new mum gifts, the customers buying these will certainly want to send a card to the new parents, too.

And this is where we at Chiggs can help (bet you knew that was coming, didn’t you?!) Whether a nursery shop, baby boutique, lifestyle store or a party planner, adding the Baby Feed Wheel to your range works a treat. This Chiggs product is a stand-alone, useful parenting product that new parents buy for themselves to help keep track of baby’s feeds- even buying it before the baby is born to add to their hospital bag. As the Baby Feed Wheel also has “to” and “from” printed on the reverse, and is supplied with an envelope so it can be sent as a new baby congratulations card, it can also be offered as an add-on sale to a customer buying a new baby gift. It saves them the effort of finding another shop or website to buy a card- a retailer can both maximise sales, and increase their customer’s shopping experience by saving that customer time and money. Everyone’s happy :-) !!

If you are a retailer who would like to add Chiggs Wheels to your product range, we’ll be delighted to send you our trade price and terms- please get in touch via the trade enquiry form on the Chiggs website.

(PS apologies to both Simon and Garfunkel for plagiarising their song title for the title of this post!)

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schedule schmedule

Thursday, June 17th, 2010

The Baby Feed Wheel is not about scheduling the time of your baby’s next feed- it’s simply about quickly and easily keeping a note of the time of baby’s last milk feed.

   When I was breastfeeding  Holly, like many, many Mums (whether breastfeeding or bottlefeeding) I would jot down her feed times on scraps of paper (which I would promptly misplace). This, of course was before the Baby Feed Wheel exisited, and I was a first time mum wanting to feel even a tiny bit organised in dealing with this little person!

It’s every mum’s choice whether she feeds on demand or follows a routine (either her own or her baby’s!), and when demand feeding sometimes you just need to know what baby is demanding! Babies cry because they’re too hot/ too cold/ tired/ need a nappy change and of course when they are hungry. The Baby Feed Wheel can help with the latter, and can also help you recognise if your baby is having a ‘growth spurt’ and feeding more often.

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The bullet was bitten!

Tuesday, March 30th, 2010

December 2005- research and design was complete and the Patent was approved, so I took a deep breath, bit the bullet and commissioned the first print run of 1,500 Baby Feed Wheels- 500 each of pink, blue  and lemon from a printer over the Pennines in Lancashire, and a Harrogate based designer to develop the Chiggs website.

Just a few days before Christmas [*Chiggs fact* Christmas day is also Chiglet (AKA our daughter, Holly's) birthday] the boxes and boxes of Baby Feed Wheels, packets of pram embellishments and endless envelopes arrived at Chiggs Towers (AKA the spare bedroom).

printing on the reverse of the Baby Feed WheelOnce the New Year arrived, I had a major resolution to fulfil- sell Baby Wheels! In the design process I’d added “To…..” and “From…..” on the reverse of the cards, and decided to present them with an envelope so that they could be sent as really useful ‘New baby’ congratulation cards (or gifts- just like I’d given to my friend). So, another deep breath, and I made appointments to visit a couple of local greeting card shops- and received a fantastic response! Both shop owners loved the cards, and placed wholesale orders there and then. Chiggs was on it’s way!

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It’s one thing having an idea, but…

Tuesday, February 23rd, 2010

So I had the idea – now what to do? I had no experience of running a business, or of bringing a brand new, never before seen parenting product to market. My previous job of Air Stewardess hadn’t given me business experience – manning an emergency exit, yes, but product development, patents, production, branding, sales and marketing… not so much!

There was an uphill task ahead, but I knew the idea of the Baby Feed Wheel was too good not to take further, so spent the next couple of months researching, researching and researching some more. By November, I had finalised the design, and adding “To” and “From” on the back of the card turned a really useful baby product into a really useful baby product that can also be sent as a new baby gift or present for new parents; just as I had originally made for my friend in October.

Once the design was finalised, embellishment selected (a shiny silver pram) and colours chosen (blue for a boy, pink for a girl, and neutral lemon), I made a prototype and contacted the Patent Office.

This was quite a scary moment, as although I was sure through my research the idea was unique, applying for a patent would be the moment of truth. When I spoke to a very nice man at the Patent Office, and described the Baby Feed Wheel, he said “I don’t think we have a category for this” so he made one!

That’s when I knew the Baby Feed Wheel was unique.

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How Chiggs started

Monday, February 8th, 2010

It all began way back in October 2005 when we were visiting  good friends of ours who had just had a new little baby.  They had the sort of conversation I remembered well from our sleep deprived days after Holly was born:-

 ” He’s crying, I think he’s hungry”

 ”Well, when did you feed him?”

 ”I think it was when Neighbours was starting”

 ”No, that was yesterday, today you were feeding him when I popped out to the shop”

 ”You haven’t been to the shop today”.

It was exactly how we were in the hazy days of new parenthood, when I resorted to writing all Holly’s feed times down on pieces of paper!

I jokingly suggested that our friends should use a car parking disc to set the time whenever he had a feed.  A couple of days later I took round a little ‘homemade’ version (covered in blue paper with a little picture stuck on the front!). And Voila! the Baby Feed Wheel was born!

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