Archive for June, 2012

Chiggs in print!

Wednesday, June 27th, 2012

Nursery Industry Trade Magazine

I’m very excited to have become a published author (ooh, maybe something else I could put on my business card?!) with an article in the ‘Viewpoint’ section of Nursery Industry magazine, a monthly trade mag for the baby and nursery industry.

The article ‘Can the Union Jack boost the flagging economy’ (geddit?) expresses the hope that the patriotism and pride in Britain that we are seeing so much more of this year, will lead to a change in consumer buying- with customers actively looking to buy goods that are Made in the UK.

I was driving my daughter to her cricket match a couple of days ago, in a gorgeous little North Yorkshire village that was festooned in red white and blue bunting- it all looked wonderful! As the UK hangs out the bunting to celebrate the Queen’s Diamond Jubilee and the London Olympic games, I hope that the happy patriotism¬†helps people realise that if they buy UK made products, they can help boost the British economy.

I’m very proud that Chiggs Wheels are all printed in the UK. The envelope each is supplied with, and cellophane the Wheels are lovingly enclosed in are made very local to us,¬†in Bradford. Even the little stickers used in the ‘handmade’ process to attach the embellishments are from a business in Shipley, West Yorkshire, just round the corner from where my husband was born. We do like to keep things local!

Just like throwing a pebble in a pond, as I sell my Wheels to the lovely independent businesses who sell baby goods and greeting cards to the public, so I place orders with my UK suppliers, and the economic benefits spead outwards. If the buying public and retailers make an effort to buy British, maybe the legacy of the summer of 2012 could be a boost for british business?