Archive for February, 2012

#SBS winners event is planned

Wednesday, February 29th, 2012

I posted on this blog way back in November 2010 when Chiggs was chosen by Dragon Theo Paphitis for a retweet on Twitter with the #sbs hashtag for Small Business Sunday. It was a very exciting moment for Chiggs, so lovely that someone with the status of Theo will spend time promoting and supporting small businesses like us.

It seems that the excitement may well be set to continue, as Mr Paphitis has announced that  there will be an event for all the businesses he chose as SBS winners to get together and network, to be held at Edgbaston Stadium on March the 30th. I’m very much hoping to attend, and will let you know how it goes! www.twitter.com/ChiggsHQ

Social media makes me go round in circles…

Friday, February 17th, 2012

..aka a facebook page for business. Now, I’m no business guru, but have learned the odd thing (sometimes very odd 🙂 ) over the last 6 years of running my own business, so I’ll be making a few blog posts about anything I come across that may be of help or interest to other small business owners. They’ll be grouped together under a new category- something along the lines of  ‘hints and tips for small businesses’ unless I can think of anything snappier!

 A business facebook page is really easy to set up- if you go to any other facebook business page, underneath the information, about, likes etc listed on the left hand side is a category ‘create a page’- click on this and follow the instructions through! Make sure you fill in the ‘about’ section, and have a link to your website (if you have one) near the beginning of your paragraph, so visitors to your page can see it at a glance without clicking on the ‘more’ button. The same thing applies to the ‘info’ section, this is a great place to really tell people about yourself and your business. Don’t forget to add photos if you can, they will appear in a row under the name of the page and will make your page pretty.

So far so good- and now for the hard part, attracting ‘likes’. You can just use your personal profile page to ask people to ‘like’ your page- friends and family in particular may well be willing to help out spread the word about your business. When trying to reach a larger audience, however, it’s not really enough just to ask people to like your page- you have to give them a reason (such as discount codes if you sell stuff) or make your page appealing- plenty of (though not too many!) interesting and relevant posts, and interaction with people is a good start. It’s not easy- heck, I’ve had a business page for Chiggs Wheels for yonks and I only have a couple of hundred ‘likers’, but it’s fun to do, and the only cost is in your time- so a great place to begin for start-up businesses who are watching the pennies!

For content I comment about Chiggs Wheels, and anything happening in the business like changes to the Chiggs website or new stockists. I also want to use the page to help Chiggs Wheels stockists, so I have ‘liked’ their facebook business pages, and will share their posts on the Chiggs Wheels page eg if they have sales, discount codes, are attending any events etc.

I also have this blog feeding onto my business facebook page, so that this blog post about facebook for business will automatically appear on my business facebook page, with a link back to the Chiggs blog. A case of social media literally making you go round in circles!

Feel free to come and have a look at the Chiggs Wheels Facebook Page, and leave a comment to say hello!