Archive for September, 2010

Fair’s Fair.

Wednesday, September 29th, 2010

It’s a shame the Harrogate Nursery Fair that was scheduled for the 19th and 20th of October ’10 has been cancelled. The Baby Show for Trade due to be held at London’s Olympia earlier in the month is a little far for us- mind you, with the Harrogate International Conference Centre just one mile away from Chiggs Towers, we are rather spoilt to have access to trade shows right on our doorstep!

Chiggs has visited a fair few trade shows over the years, and we’ve enjoyed exhibiting at some of them, too.  We exhibited at the  Harrogate Nursery Fair just after starting up in March 2006, where the Baby Feed Wheel (at the time our only product!) received an excellent response. We were thrilled to be chosen by trade mag Childrenswear Buyer Magazine as one of their ‘picks of the show’.

Display of Chiggs Wheels at trade fair

Having only just started Chiggs, we were very new to the baby goods business way back then, but we met some lovely people, and found the nursery industry to be very friendly-  fellow exhibitors offered helpful advice, and we received wholesale orders from many new retail outlets who are still ordering  Chiggs Wheels from us nearly 5 years later.

More recently, last year we exhibited Chiggs Wheels at two rather different trade fairs, the first being Card and Wrap (which was part of the Christmas and Gift fair) held in Harrogate in January. We had a stand in the lovely conservatory room in the famous Harrogate hotel The Old Swan. It really was a super place to spend 3 days (not least because our stand was next to the complementary tea, coffee and biscuits- result!)

This trade fair was aimed at greeting card and gift retailers, and we had brilliant feedback about the Baby Feed Wheel as an original, out-of-the-ordinary ‘new baby’ congratulations card, and the Get Well Wheel was very popular as a get well soon card that was not only very different from the usual, but useful, too. Because all Chiggs Wheels are supplied with an envelope and sealed in a cellophane wrapper, they are perfect products for greeting card retailers, and we gained many new stockists from all over the UK at that show.

A couple of months later, in March ’09 it was ‘back to babies’, and we exhibited again at the Harrogate Nursery Fair. Our daughter, Holly, was involved as always, coming down after school to help give out leaflets- a job she absolutely loves, so much so that she’s constantly asking when our next trade exhibition will be! I’m assuming this is because she loves helping with her Mummy’s business, and not because she knows that lots of stands hand out sweets, mints and other goodies!