In January ’06 we went on a family holiday with some friends and their baby boy to Centre Parcs. I’d made a couple of appointments at the end of the trip to visit card and gift shops in the Penrith area to show them the Baby Feed Wheels and see if they’d like to sell them, so had taken a stock of the cards (bear with me, this is relevant to the next bit!)
While we were on our break, our friends’ little boy started teething, and they were giving him Calpol to help take the discomfort away. I offered the use of one of our sample Baby Feed Wheels (told you that was relevant) to set the dial and note the times of his medicine so they’d know when the four hours were up, and he could safely be given the next dose.
As soon as we came home I began the search for a suitable embellishment to use (finding the smiling fabric teddy bear) and I was back in contact with the Patent office, with my second invention, the Baby Medicine Wheel!
When designing this gadget, I went for a neutral white so it would be suitable for baby boys or girls, and decided to supply it with an envelope so as well as parents buying it to use themselves, it could easily be bought for, and sent to, a friend with a poorly baby. Like all Chiggs Wheels, it’s supplied sealed in a cellophane wrapper -because it looks good for customers, and helps our stockists store and display them (we really do try to think of everything!)