Archive for March, 2010

The bullet was bitten!

Tuesday, March 30th, 2010

December 2005- research and design was complete and the Patent was approved, so I took a deep breath, bit the bullet and commissioned the first print run of 1,500 Baby Feed Wheels– 500 each of pink, blue  and lemon from a printer over the Pennines in Lancashire, and a Harrogate based designer to develop the Chiggs website.

Just a few days before Christmas [*Chiggs fact* Christmas day is also Chiglet (AKA our daughter, Holly’s) birthday] the boxes and boxes of Baby Feed Wheels, packets of pram embellishments and endless envelopes arrived at Chiggs Towers (AKA the spare bedroom).

printing on the reverse of the Baby Feed WheelOnce the New Year arrived, I had a major resolution to fulfil- sell Baby Wheels! In the design process I’d added “To…..” and “From…..” on the reverse of the cards, and decided to present them with an envelope so that they could be sent as really useful ‘New baby’ congratulation cards (or gifts- just like I’d given to my friend). So, another deep breath, and I made appointments to visit a couple of local greeting card shops- and received a fantastic response! Both shop owners loved the cards, and placed wholesale orders there and then. Chiggs was on it’s way!

What sort of name is Chiggs?!

Friday, March 5th, 2010

A few weeks later, in December ’05, the patent certificate for the Baby Feed Wheel arrived- what a proud moment- I was an inventor!

Naming my company, however, proved to be a lot harder than I thought it would be. I didn’t want a name particularly associated with baby products or with greeting cards in case that proved limiting in the future.

I’d been mulling it over for a while when, on the same day my Dad ‘phoned me up and said “why not call it Chiggs?” and Andy, my husband came home from work and said “we could always call the company Chiggs“.

So why did they both suggest the same name? Well, ‘Chiggs’ is my childhood nickname- it’s the name my Mum and Dad have called me as long as we can remember. So long, in fact, that they can’t remember why they started calling me Chiggs in the first place!