So I had the idea – now what to do? I had no experience of running a business, or of bringing a brand new, never before seen parenting product to market. My previous job of Air Stewardess hadn’t given me business experience – manning an emergency exit, yes, but product development, patents, production, branding, sales and marketing… not so much!
There was an uphill task ahead, but I knew the idea of the Baby Feed Wheel was too good not to take further, so spent the next couple of months researching, researching and researching some more. By November, I had finalised the design, and adding “To” and “From” on the back of the card turned a really useful baby product into a really useful baby product that can also be sent as a new baby gift or present for new parents; just as I had originally made for my friend in October.
Once the design was finalised, embellishment selected (a shiny silver pram) and colours chosen (blue for a boy, pink for a girl, and neutral lemon), I made a prototype and contacted the Patent Office.
This was quite a scary moment, as although I was sure through my research the idea was unique, applying for a patent would be the moment of truth. When I spoke to a very nice man at the Patent Office, and described the Baby Feed Wheel, he said “I don’t think we have a category for this” so he made one!
That’s when I knew the Baby Feed Wheel was unique.